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seminar 17.10.2012 |
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Page 3 of 5
Short information to the theoretical concepts for our course:
Typologies of multinational companies to Harzing
Advantages international company to Ghoshal
EPRG Typologie to Perlmutter
Integration after acquisition to Morosini 1980
Integration strategy after acquisition to Kutchker 2006
Don't forget to show 5 cultural dimensions and those impact on your company strategy in your particular case - market/product mix:
§ - Power Distance
§ - Uncertainty Avoidance
§ - Masculinity/Femininity
§ - Individualism/Collectivism
- - Long term orientation