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seminar 17.10.2012 |
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Page 4 of 5
Book content to pay primary attention on for the exam questions:
() examples or less important
Chapter 15 – entry modes 428 – 438 + (439 - 447) 434 FDI
Chapter 19 – human resources with EPRG concept 546 – 549
Chapter 13 – international competitive strategy, (I)MultidomesticGT 390 following, 380 – 399 (400-407)
Chapter 6 – sociocultural forces 176-213 especially 207-209 cultural indicators
Chapter 14 – assessing & analyzing markets 410-419 + (420-427)
Chapter 17 – marketing 480-484 + 489-505, 503-504 indicators matrix
Chapter 18 - organizational design & control 524-528 (508-533)
Chapter 21 – operations & supply chain – 593-597 + 604-605 + (606-630)